SMART stands for Sales, Marketing and Revenue Technology, get it? :-)
We are a network of over 9,000 hotel professionals, primarily from the sales, marketing and revenue management functions of the hospitality industry. Members include hotel revenue managers, reservations managers, sales managers, marketing directors, general managers, CIOs, CTOs and CEOs.
Discussion topics are focussed on current issues and trends in hotel on-line distribution and hotel revenue management, as well as tactical and strategic options on how to maximise revenue from direct and indirect channels, whilst minimising costs.
From a technical perspective, members have an active interest in gaining knowledge on best practices in hotel revenue management and learning about solutions and trends in channel management, hotel booking engines, GDS connectivity and hotel CRM.